Marketing Consultancy

Great marketing isn't guessed.
It's made.

MakeLab is a marketing consultancy for companies that want strategy before spend — clear positioning, sharper campaigns, and marketing that earns its budget.

Book a consultation See what we do
Who we are

A lab, not a factory.

We're a young consultancy built on a simple belief: most marketing problems are strategy problems in disguise. Before a single ad runs or a post goes live, we help you answer the harder questions — who you're for, why you win, and where your growth actually comes from.

We work as an extension of your team: hands-on, honest, and accountable to outcomes, not deliverables.

Test before you invest

We treat marketing like a lab — hypotheses, experiments, evidence. Then we scale what works.

Strategy you can use

No 80-slide decks that gather dust. Every recommendation comes with a clear "here's how" attached.

Senior people, always

The people you meet are the people who do the work. No hand-offs to the junior bench.

What we do

From positioning to performance.

Six ways we help — as one-off projects, ongoing advisory, or a fractional marketing team.

Marketing Strategy

Positioning, audience definition, channel mix, and a growth roadmap your whole company can rally behind.

Brand & Messaging

Brand platforms, value propositions, and messaging frameworks that make your difference obvious.

Digital & Performance

Paid media audits, funnel design, and campaign management that ties spend to revenue, not vanity metrics.

Content & Social

Editorial strategy, content systems, and social playbooks your team can actually sustain.

Analytics & Insight

Measurement frameworks, dashboards, and research so decisions run on data instead of opinions.

Workshops & Training

Hands-on sessions that level up your in-house team — from brand sprints to performance bootcamps.

Clients

In good company.

We partner with ambitious teams — from startups finding their first customers to established brands finding their next chapter.

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Client logo
Client logo
Client logo

"Working with MakeLab felt like adding a CMO to the team overnight. They asked questions nobody had asked us before — and the answers changed how we sell."

— Client name, Company
Upcoming events

Meet us in the wild.

Talks, workshops, and open sessions — come say hello.

24
Sep

Positioning 101: Why nobody remembers your brand

Free evening talk · Vienna · 18:30

Free talk
15
Oct

Marketing Lab: half-day strategy workshop for founders

Workshop · Limited to 12 seats · Vienna

Workshop
12
Nov

Ask us anything: open office hours for local businesses

Online · 16:00–18:00 · Free, registration required

Online
Contacts

Let's make something.

Office

Your street 1
1010 Vienna, Austria