Great marketing isn't guessed.
It's made.
MakeLab is a marketing consultancy for companies that want strategy before spend — clear positioning, sharper campaigns, and marketing that earns its budget.
Book a consultation See what we doA lab, not a factory.
We're a young consultancy built on a simple belief: most marketing problems are strategy problems in disguise. Before a single ad runs or a post goes live, we help you answer the harder questions — who you're for, why you win, and where your growth actually comes from.
We work as an extension of your team: hands-on, honest, and accountable to outcomes, not deliverables.
Test before you invest
We treat marketing like a lab — hypotheses, experiments, evidence. Then we scale what works.
Strategy you can use
No 80-slide decks that gather dust. Every recommendation comes with a clear "here's how" attached.
Senior people, always
The people you meet are the people who do the work. No hand-offs to the junior bench.
From positioning to performance.
Six ways we help — as one-off projects, ongoing advisory, or a fractional marketing team.
Marketing Strategy
Positioning, audience definition, channel mix, and a growth roadmap your whole company can rally behind.
Brand & Messaging
Brand platforms, value propositions, and messaging frameworks that make your difference obvious.
Digital & Performance
Paid media audits, funnel design, and campaign management that ties spend to revenue, not vanity metrics.
Content & Social
Editorial strategy, content systems, and social playbooks your team can actually sustain.
Analytics & Insight
Measurement frameworks, dashboards, and research so decisions run on data instead of opinions.
Workshops & Training
Hands-on sessions that level up your in-house team — from brand sprints to performance bootcamps.
In good company.
We partner with ambitious teams — from startups finding their first customers to established brands finding their next chapter.
"Working with MakeLab felt like adding a CMO to the team overnight. They asked questions nobody had asked us before — and the answers changed how we sell."
Meet us in the wild.
Talks, workshops, and open sessions — come say hello.
Marketing Lab: half-day strategy workshop for founders
Ask us anything: open office hours for local businesses
Let's make something.
Your street 1
1010 Vienna, Austria